About me
Hello, I'm Emma-JXXX SXXXX. Thank you for visiting Sea Change. Whether you're exploring how we might work together or simply curious about the story behind the business, I'm delighted you're here.
My Story
Throughout my career, I have helped organisations grow, transform and bring their strategies to life through effective communication.
I've worked with global brands, private equity-backed businesses, consultancies and not-for-profit organisations, leading communications through periods of significant growth, transformation and change. From business integrations and cultural transformation programmes to leadership communications, employee engagement and global events, I have seen first-hand the challenges organisations face when navigating uncertainty.
What I have learnt is that no matter how sophisticated the strategy, how ambitious the goals, or how innovative the product, it is people, and the connections between them, that truly fuel business success.
Organisations rarely struggle because they lack strategy.
They struggle when people lose clarity, alignment and trust while that strategy is being implemented. They fail when people feel disconnected. The most successful organisations create a shared understanding of where they are heading, why it matters and what is expected of their people. Their leaders are visible. Their cultures reinforce their ambitions. Their people feel connected to a common purpose as well as to each other.
That is what I help organisations achieve. Strategic communications that move people forward.
My Experience
For more than twenty years, I have worked at the intersection of communications, leadership, culture and organisational change.
My career has included senior leadership roles with organisations including Planet, Virgin Atlantic, CBRE and Johnson Controls, where I have helped leaders navigate complex change, build engagement and strengthen organisational alignment. I have led communications for global transformation programmes, acquisitions, cultural change initiatives, CEO transitions and large-scale business integrations. I have also worked with leading PR and marketing agencies, giving me a holistic understanding of all marketing and communications tools.
Across every role, my focus has remained the same: helping organisations communicate with greater clarity, connecting people to purpose and creating the confidence needed to move forward successfully.
Companies I've worked with...
How I work
I work as a trusted advisor to leaders navigating growth, transformation and change.
My role is to help organisations make sense of complexity, create alignment and build confidence in the future. Drawing on experience across communications, marketing, leadership, culture and engagement, I help leaders define the right narrative, identify the communication challenges that matter most and develop practical strategies that support business objectives.
Every organisation is different. Sometimes that means providing strategic counsel to leaders and in-house teams. Sometimes it means supporting major transformation programmes. And sometimes it means bringing together specialist expertise through trusted partners, technology or AI-enabled solutions to deliver the right outcome.
Whether acting as a strategic advisor, supporting a transformation programme or strategic events or developing communication capability within an organisation, my focus is always on helping people connect to purpose, understand change and move forward with confidence.
At its heart, my work has always been about people. While organisations change, technologies evolve and strategies shift, it is people and the connections between them that create understanding, build trust and ultimately determine success.
Beyond Work
I live with my husband and our two daughters in a converted barn near Stamford, Lincolnshire, and regularly work with clients across the UK.
Outside work, you'll usually find me taxiing the girls to one of their many activities, planning our next family adventure or searching out a great restaurant to enjoy with family and friends. I love travelling, discovering new places, good food, good wine and making time for the people who matter most.
Some of my favourite moments are the simplest: long walks, holidays that bring us together, laughter around the dinner table and those shared experiences that become lasting memories.
Those experiences have shaped how I think about life as much as work. The moments people remember are rarely the plans or presentations. They're the conversations, relationships and shared experiences that bring people together, build trust and create a sense of belonging.
Let's start a conversation
Whether you're navigating transformation, strengthening leadership communication or looking to build greater alignment across your organisation, Sea Change can help.
Let's talk about how to maintain clarity, alignment and trust through change.